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| | More students exploring Europe by train | |
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| www2.prnewswire.com | |
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Each year, more and more overseas students are exploring
Europe by train. This summer their numbers have increased spectacularly after the Eurail Group GIE, which manages the Eurail Passes, teamed up with the International Student Identity Card Association (ISIC).
The joint campaign has led to an increase of students traveling on a
Eurail
Select
Pass by almost 6 percent.
Eurail
Pass distributors that specialise in the youth market have even reported an increase of 18 percent.
Excited by these results, Eurail Group GIE and ISIC will now run an ‘off peak’ campaign from October until December; in order to welcome more travelers from all over the world.
During the summer, students traveling on a 8 day
Select
Pass were offered 2 days of free rail travel. At the end of this year, the offer applies to all students traveling on a 21 day Eurail Global Pass. Besides 2 extra free travel days, the students can travel to
Italy or
Greece with the ATTICA Group (a GIE member), and upgrade their travel from deck to a bed in a shared cabin.
"This is just the beginning of the jointly promoted ISIC-GIE student offers. We aim to reinforce the global reach of the
Eurail
Pass offer to the youth and student market”, says Ana Dias e Seixas, Eurail Group’s marketing director.
Last year, 30.9 percent of all Eurail Passes sold were youth passes, a slight increase compared to the 30.4 percent in 2007. However, the share of youth passengers from North America increased from 30.8 to 33.7 percent from
Central America from 27.9 to 32.3 percent. These numbers underline the growing popularity of exploring
Europe by train amongst youngsters in these continents.
The new campaign marks the 50th anniversary of the
Eurail
Pass - to find out more about this special promotion, click on the image above
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